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How to set up the Instagram channel

Step by Step

Written by Nahuel Gomez

Darwin AI enables businesses to respond automatically and efficiently on Instagram, both in post comments and direct messages (DMs).

Main Features:

  • Automatic replies to comments: If someone comments with a keyword (e.g., “price”), Darwin automatically replies with a personalized message (like “I sent you a DM”).

  • 24/7 DM support: Darwin detects the customer's intent and responds immediately. If the query is complex, it automatically routes it to a human team member.

  • No missed opportunities: The goal is to avoid losing leads due to slow responses.

Requirements to activate the channel

To use Darwin with Instagram, you’ll need:

  • An Instagram Business Account

  • A Facebook page connected to that Instagram Account

  • Both accounts properly linked through Meta

  • Being a Business Manager Administrator

How to connect the channel

1. Click Add channel to the right of the Instagram option.

2. Proceed with the Continue with Facebook step.

3. Select the Edit settings option and ensure the options below are selected:

  • Facebook Page linked to the Instagram account

  • Business Manager where the Instagram account is added

  • Instagram account​

Note: It is important to ensure that conversation forwarding is set up on the Facebook page linked to the Instagram account. Without this additional configuration, the automated response will not trigger.

Click here to view the conversation forwarding process.

⚠️ Important

If the password for the Instagram account associated with the channel is changed, the channel will be disconnected or its token will expire. You will need to reconnect it via the Darwin platform.

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