The display name is the visible identity to customers when they receive a message and is given to the account when the business phone number is registered.
Approval of the WhatsApp Account display name will depend on meeting the following requirements.
🌐 Business website domain
Ensure that the company data in the "Business Information" section within Business Manager is completely filled out, especially the domain.
Meta checks company data publicly on the website domain; therefore, the information must be included in the header with the name and logo, and in the footer with:
Company name
Company registration number
📱 Usernames on Facebook and Instagram Pages
It's important that the display name also relates to the usernames registered on Meta's social media networks. This way, you can show how publicly recognized your company name is.
✅ Business Manager Verification
Verification can positively influence approval, since the verification process validates the trade name, company name, and other business data as authentic.
📋 Guidelines for Display Names
All WhatsApp display names must meet the following requirements:
Compliance with WhatsApp and Meta platform policies
Accurate and clear representation of your business through the business name
Clear relationship with your company's legal name and consistency with the external visual identity available on Meta social networks and within the website.
Click here to see more details about the guidelines and approved and unapproved examples.