The dashboard has two modes, depending on what you select in the pipeline dropdown at the top.
General View (all pipelines)
This is the high-level overview across every pipeline. At the top you'll find a row of key numbers (KPIs):
• New Conversations — the total number of real customer conversations in the period (test and internal traffic is excluded), with a trend arrow showing how that compares to the previous period.
• Ongoing & Closed — how many of those conversations are still open versus already wrapped up.
• Contacts — the number of unique people you talked to, also with a period-over-period trend.
• Conversion Rate (Human Transfer) — the share of conversations that were handed off to a human, shown as both a percentage and a count.
• Qualified Conversations — the share of conversations that met your qualification criteria.
• Automation Hub Messages — how many messages Darwin sent automatically, and how many of those the customer answered.
Below the KPIs you'll find:
• A conversation funnel showing how conversations break down (not transferred, transferred, qualified, escalated), with separate tabs for inbound and outbound.
• A pipelines distribution chart showing how conversations spread across your different pipelines and stages.
• Trend charts over time — conversations by week, inbound vs. outbound, and automated messages sent vs. answered.
• Traffic patterns — when conversations happen, by hour of day and day of week, plus a heatmap that combines both.
Per-pipeline view (one pipeline selected)
When you pick a specific pipeline, the dashboard switches to a stage-by-stage breakdown of that pipeline:
• Total Leads — how many conversations entered the pipeline.
• Human Transfer Rate — the transfer rate for that specific pipeline.
• Overall Drop-off Rate — how many leads fall away across all stages.
• Per-stage cards — for each stage, the number of leads, what percentage of the total that represents, the drop-off rate at that stage, and follow-up activity.
When to use it
Use Pipelines for a daily or weekly health check of your overall conversation volume and conversion, and to spot which pipeline stages are leaking leads.