MM Lite (Marketing Messages Lite) is Meta's new, optimized way to send marketing campaigns on WhatsApp. It uses the same technology as Facebook Ads to ensure your messages reach the people most likely to engage, boosting your results without any extra effort.
🌟 Why Migrate? Key Benefits
📈 Higher Delivery Rates: Get up to 9-30% better delivery compared to the standard API. Meta’s AI prioritizes delivery to users when they are most active.
🎯 Smarter Targeting: The system automatically optimizes who gets the message and when, ensuring you reach customers most likely to click and buy.
⏳ Time-to-Live (TTL): Set an expiration time for flash sales (e.g., "4 hours"). If a user comes online too late, the expired message won't be sent—saving you money and avoiding confusion.
📊 Better Insights: Unlock advanced tracking for conversions (like "Add to Cart" or "Purchase") to see the real ROI of your WhatsApp campaigns.
✨ No Disruption: You can keep using your existing templates and phone number.
🛠️ How to Onboard (3 Simple Steps)
Migrating is quick and requires just a few clicks in your Meta Business Manager.
Look for the Request: You will receive a notification or request in your Meta Business Suite.
2. Review the Request:
Go to Business Settings > Requests (or check your Notifications).
Find the request for "Marketing Messages" (sometimes labeled as Marketing Messages Lite).
3. Approve: Click Accept or Approve.
✅ That’s it! Once approved, your marketing messages will automatically start using the optimized MM Lite system.